Biddable Media Manager

Job Description

As a Biddable Media Manager, you will oversee the execution of all biddable media campaigns across various platforms and ensure they meet and exceed key performance indicators (KPIs). You will play a crucial role in strategically creating and implementing Go-To-Market (GTM) media/marketing strategies. You will work closely with the VP, Integrated Marketing & Media, and assist in presenting GTM media strategies and recommendations to clients.

Role & Responsibilities:

Campaign Management

  • Oversee the implementation and execution of all biddable media across various platforms (Google PPC, LinkedIn, Meta, AdCritter, NetLine, etc.).
  • Monitor spend pacing and campaign performance, making data-driven optimizations as necessary.
  • Ensure media campaigns are optimized to meet and exceed key performance indicators (KPIs) set by clients.

Strategic Planning & Implementation

  • Aid VP, Integrated Marketing & Media in strategically creating and implementing GTM media/marketing strategies.
  • Provide strategic recommendations during the planning phase based on client goals and objectives outlined in the brief.
  • Assist in presenting Go-To-Market (GTM) media strategies and recommendations to clients, ensuring alignment with their objectives and goals.

Reporting & Analysis

  • Lead data collection efforts for client reporting, ensuring accuracy and relevance of metrics presented.
  • Oversee and maintain project trackers and calendars for reporting, pacing, and billing, ensuring accuracy and timeliness.
  • Present findings and recommendations to stakeholders in a clear and concise manner.

Team Collaboration & Leadership

  • Maintain team deadlines and clarify timelines, ensuring we are on track to meet client deliverable dates.
  • Manage and mentor Senior Media Planners/Buyers, delegating responsibilities and monitoring their workload to ensure efficiency.
  • Act as the media team representative at client WIP meetings, providing updates and insights on campaign progress.

What we Would Like to See:

  • Must have 5+ years of experience managing biddable campaigns (paid social, SEM, programmatic, etc).
  • 3+ years of experience working in a creative agency environment, preferably B2B.
  • Excellent working with PowerPoint and Excel (very proficient with VLOOKUPS and Pivot Tables).
  • Maintain relationships with key vendors, always functioning on the cutting edge of technologies.
  • Create and lead effective client presentations, communicating your vision, including the rationale and data behind your decisions.
  • Possess a “big picture” perspective, but immediately willing to ‘roll up your sleeves,’ and do whatever it takes to get the job done.
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About Park & Battery

Park & Battery is a brand, marketing and content agency that harnesses perspectives to create value for brands and businesses globally.

We are an equal opportunity employer, welcoming applicants of all races, genders, ages, identities, orientations, beliefs, abilities and experience levels. We take care of one another, and we don’t tolerate harassment, discrimination or disrespect. Talent and experience are great. Kind, committed people are better. To apply for or inquire about a role, email careers@parkandbattery.com with your resume and portfolio, and put the position in your subject line.