Making a World-Class Digital Experience
At Park & Battery, we help organizations transform their digital presence into world-class brand experiences. For Boehringer Laboratories, we’ll deliver a modern website and unified brand system that honors your heritage, elevates clinical credibility, and scales with your business.
Park & Battery is a full service brand, content, and go-to-market agency.
From brand strategy and messaging through to creative/design, content, websites, digital experiences, and media/go-to-market, our focus is on launches and user experiences that deliver real impact. We’re not interested in incremental results. We’re out to bury the needle for your company.
We Believe..
Our Mission
Bring Intelligent Audacity to create value for brands and businesses globally.
We dig deeper into your audiences, your culture, and your ambitions – we co-create with you ensuring the strategy resonates, the story lands, and the work works.
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Brands Matter
Your brand is everything someone can experience with your organization: what they can see, hear, do, and feel. Brands are the key to user choice and preference. Strong brands drive stronger businesses.
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Start with Why
Successful brands and organizations understand their purpose, on macro and micro levels. We always begin with understanding and defining the “Why” before the “How” or the “What.”
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Slow Kills, Not Speed
Many agency processes are too slow, too inflexible, too inefficient for today’s marketing and business demands, especially among ambitious, evolving organizations. Not ours.
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Creativity Above All
You can’t bore someone into buying something. It takes imagination, inspiration, and above all usefulness and relevance to spur registration, affinity, and loyalty.
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Strategy First
We’ve seen 99% of all projects stumble, falter or fail when the brand didn’t nail the strategy before moving into full-blown execution. We don’t skip the most important step.
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Stuff Happens
Needs change. The unexpected occurs. Through every client engagement, we will be candid, flexible, accountable, and solutions oriented.
Our Approach
We approach new websites with research driven strategy and bold, break-through creativity. For Boehringer Laboratories, we’ll align on goals, build a cohesive design system, bring it to life through intuitive UX and content, launch on a modern platform, and then support, measure, and optimize – delivering clarity and impact for every audience you serve.
What We Do
Brand Strategy & Storytelling
We bring the internal and external perspectives of your brand and market together to identify the opportunities and messages to differentiate and sustain your business.
- Brand Strategy
- Mission, Vision, Values
- Buyer Journey Messaging
- Product Marketing
- Sales Enablement
- Market Research
Creative & Production
Create amazing things. Inspire everyone. Make stuff our parents will be proud of. This is how we deliver the award-winning creative that builds brands and drives in-market impact.
- Creative Platform
- Brand Identity/Design
- Digital Experiences, Websites, Mobile
- Campaign Development
- Broadcast/Video
- VR and AR
Content & Experience
Longform. Shortform. Physical, digital and virtual. Our strategists, writers and producers can craft the content and experiences you need to drive visibility, affinity, demand and loyalty.
- Content Strategy
- eBooks and White Papers
- Blogs and Articles
- UX and Digital Experience
- Social Media
- Sales Enablement
Media & Go-to-Market
We offer full-service media planning, buying and management, as well as strategy to integrate all of your paid, earned and owned media channels.
- Media Strategy, Planning and Buying
- Digital Marketing Strategy and Management
- Demand Generation
- Sales and Channel Enablement
- Measurement and Reporting
Meet your Team
You’ll have an experienced, multidisciplinary team dedicated to Boehringer Laboratories. Watch the video below to hear from Chief Creative Officer, Mike Ruby and see the faces for just a few of the experts ready to transform your website.
Meet everybody
Max Lehnert
Account Manager
Max leads digital, creative, and content-driven projects at Park & Battery, with experience across life sciences, cybersecurity, finance, and nonprofit sectors. He has managed website development, rebranding, content, and video initiatives for clients including Thermo Fisher Scientific and LeafLink.
From universally known brands to unicorn B2B
The agency was founded in 2021 by industry veterans who led their prior agencies to more than a dozen B2B Agency of the Year honors. Now, Park & Battery has emerged as a top B2B agency in its own right, serving more than two dozen brands, bringing innovation to established multinationals while also specializing in brand strategy for high-growth, early-stage digital disruptor brands. We’ve worked with Fortune 100 and hypergrowth clients including: Thermo Fisher Scientific, Kaiser Permanente, Acxiom, AECOM, Merck, Esquire Bank, Ascential Technologies, Maravai LifeSciences, WebMD Medscape, Ora Clinical, GATC Health, MacroHealth, and Fierce Biotech
Our Work
Our Clients Would Tell You We’re Really Good At…
Navigating Complexity
We’re really good with complexity. Really good with difficult situations. Really good at connecting the dots when things get messy or multidimensional.
Thinking Bigger and Challenging Better
We’re really good at pushing thinking – ours and yours. We ask better questions. We reframe. We challenge. Always with purpose, kindness and to elevate.
Delivering with Hustle and Heart
We’re really good with relationships. We’re known for our follow-through. We deliver exactly what we say we will, and often more. Clients describe us as extensions of their teams, praised as much for our kind candor as for our hustle.
Bringing New Thinking That Moves Work Forward
We bring a level of strategic and creative excellence our clients count on. New thinking. Innovative techniques. Perspectives they may not have considered. And we always appropriately push them to do, be, and achieve more than they thought possible.
Experience That Counts
We’ve modernized digital platforms for healthcare, life sciences, and complex B2B organizations.
We understand the pace, precision, and layered decision-making of highly regulated industries including healthcare and life sciences. At the same time, we bring the agility and responsiveness that define our work with Fortune 100 leaders and hypergrowth disruptors.
What sets us apart is the balance of rigor and creativity. We deliver modern, compliant websites and digital experiences that not only meet the demands of regulated industries but also drive measurable impact across audiences, sales, and brand equity.
The common thread: measurable improvements in usability, performance, and trust.
Awards
Park & Battery’s team have been recognized with some of the biggest honors our industry has to offer for creative, strategic and overall marketing excellence. Named ADWEEK’s 2024 B2B Agency of the Year, B2B Agency of the Year in 2023, 2024 and 2025 by Association of National Advertisers (ANA) and B2B Marketing Agency of the Year in 2025, 2024 and 2023, P&B is ranked the fastest growing B2B agency by the 2024 B2B Marketing Agencies Benchmarking Report.
Investment & Timing
01 Discovery, Website Strategy & SEO
Budget: $34.5K
~3 weeks
Facilitate discovery workshops, define goals, scope, and deliverables, audit existing site/content, map architecture, and capture technical requirements.
Research audiences and competitors, define KPIs, create personas and customer journeys, validate sitemap, and outline roadmap for on-time, on-budget delivery.
Develop SEO strategy
02 Brand System Design & Usability Testing
Budget: $34K
~3-5 weeks (concurrent with below phases)
Develop a scalable brand system including typography, color, imagery, and UI elements to ensure alignment between brand identity and digital experience.
Conduct optional UX usability testing (card sorting / tree test) to inform UX design which follows
Includes 3 rounds of amends and Brand Design is concurrent with the following workstream
03 UX, Design & Content
Budget: $42.5K
~6 weeks
Translate strategy into wireframes and prototypes for key templates and pages, with 2 rounds of review and refinements.
Create visual design system and page templates, write on-brand web copy, and conduct 3 rounds of reviews for both design and content deliverables.
Includes 3 rounds of amends and page designs will be built from the new evolved brand design system
04 Custom Website Development, QA, Testing & Optimization
Budget: $46.75K
~8 weeks
Build on WordPress with a modular framework, integrate required systems, ensure responsive design, and set up analytics and security.
Full QA across devices and browsers, accessibility compliance, UAT, and performance checks before launch.
05 Deployment & Launch
1 week
Migrate from staging to production, manage SSL/DNS, train Boehringer staff on CMS, and provide up to 3 weeks post-launch support.