# Park \& Battery

> Park \& Battery is an award\-winning B2B marketing agency delivering integrated strategy, creative, content and media to create brands and companies of consequence\.

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## Pages
- [WOPR](https://parkandbattery.com/wopr/)
- [Company](https://parkandbattery.com/company/)
- [Home](https://parkandbattery.com/)
- [Capabilities](https://parkandbattery.com/capabilities/)
- [Philosophy](https://parkandbattery.com/philosophy/)

## Posts
- [All That Glitters is Gold: We’re Agency of the Year](https://parkandbattery.com/all-that-glitters-is-gold-were-agency-of-the-year/): Park \& Battery was recognized as Midsize Agency of the Year \(Gold\) at the ANA B2 Awards, the largest and most established association of its kind in the industry
- [W\.O\.P\.R\. The Secret Sauce Behind Smarter Campaign Planning](https://parkandbattery.com/wopr-the-secret-sauce-behind-smarter-campaign-planning/): 

Park \& Battery’s What\-If Prediction \& Response \(W\.O\.P\.R\.\) engine is built to power intelligent decisions that shape go\-to\-market impact\.
- [Standout or Standard: Protecting Great Ideas from Losing Their Edge](https://parkandbattery.com/protecting-great-ideas-from-losing-their-edge/): Learn why strong marketing campaigns get diluted in execution and how to build resilient work that holds its edge across channels and audiences\. 
- [Targeted Ubiquity: A Smarter Omnichannel Strategy for Brands ](https://parkandbattery.com/targeted-ubiquity-a-smarter-omnichannel-strategy/): Explore how interactive content formats are emerging as a way to capture B2B attention and drive participation\.
- [From Passive to Participatory: How Gamification Transforms B2B Engagement](https://parkandbattery.com/how-gamification-transforms-b2b-content/): Explore how interactive content formats are emerging as a way to capture B2B attention and drive participation\.

## Work
- [Don't Be Sorry, Call Ari](https://parkandbattery.com/our-work/esquire-bank/)
- [Performance\. Driven\.](https://parkandbattery.com/our-work/transfix-performance-driven/)
- [More Power to You](https://parkandbattery.com/our-work/kbi/)
- [RTD: Ready to Deliver](https://parkandbattery.com/our-work/portland-bottling-co/)
- [Personalize\. Maximize\.](https://parkandbattery.com/our-work/allazo-health/)

## Case Studies
- [Love The Solve](https://parkandbattery.com/our-work-cs/love-the-solve/)
- [Dangerous Foods](https://parkandbattery.com/our-work-cs/dangerous-foods/)
- [Reaching New Digital Highs](https://parkandbattery.com/our-work-cs/leaflink/)
- [More Power to You](https://parkandbattery.com/our-work-cs/more-power-to-you/)
- [Unstructured is Unlimited](https://parkandbattery.com/our-work-cs/unstructured-is-unlimited/)

## RFP Case Studies
- [Leaflink](https://parkandbattery.com/our-work-cs-rfp/leaflink/)
- [Esquire Bank](https://parkandbattery.com/our-work-cs-rfp/esquire-bank/)
- [Ascential Technologies](https://parkandbattery.com/our-work-cs-rfp/ascential-technologies/)
- [Maravai](https://parkandbattery.com/our-work-cs-rfp/maravai/)

## Team
- [Jasmine Lee](https://parkandbattery.com/our-team/jasmine-lee/)
- [Kevin Diedrich](https://parkandbattery.com/our-team/kevin-diedrich/)
- [Chad Young](https://parkandbattery.com/our-team/chad-young/)
- [Perri Osattin](https://parkandbattery.com/our-team/perri-osattin/)
- [David Bernstein](https://parkandbattery.com/our-team/david-bernstein/)

## Articles
- [Proof Is the New Brand Language](https://parkandbattery.com/articles/proof-is-the-new-brand-language/)
- [AI Didn't Kill Creativity — It Actually Raises the Bar](https://parkandbattery.com/articles/ai-didnt-kill-creativity-it-actually-raises-the-bar/): The first time I watched a generative AI model spit out 20 headline options in 10 seconds, I felt two emotions: relief and dread\. Relief, because the blank page suddenly looked less like a cliff\. Dread, because the output, while competent, had the same smooth, polished mediocrity sameness I had started noticing everywhere else\.
- [Originality Isn’t Comfortable: How Data Exposes the Myth of Safe Creativity](https://parkandbattery.com/articles/originality-isnt-comfortable-how-data-exposes-the-myth-of-safe-creativity/)
- [The Human Performance Era: Rethinking Success in a Measured World](https://parkandbattery.com/articles/the-human-performance-era-rethinking-success-in-a-measured-world/): 

- [The Audacity of Insight: How Data Makes Bravery Possible](https://parkandbattery.com/articles/the-audacity-of-insight-how-data-makes-bravery-possible/)

## News \& Press
- [Beyond AI Slop: What Craft Means in the Age of AI Ads](https://parkandbattery.com/news-press/beyond-ai-slop-what-craft-means-in-the-age-of-ai-ads/): Park \& Battery CCO Michael Ruby shares his thoughts with The Location Guide on Cannes Lions' new AI Craft Lion and why recognizing great work still comes down to the thinking behind it\.
- [Building Confidence in Tech When Everything Feels New](https://parkandbattery.com/news-press/building-confidence-in-tech-when-everything-feels-new/): In an article for SheCanCode, Park \& Battery Web Developer Prashamsa Pandey shares what it's like to build confidence as a woman in tech when everything still feels new\.
- [Postcards From Cannes – Marketing Leaders’ Key Takeaways – And What Comes Next](https://parkandbattery.com/news-press/postcards-from-cannes-marketing-leaders-key-takeaways-and-what-comes-next/): In Mediashotz's latest post\-Cannes roundup, Park \& Battery Co\-Founder and CCO Michael Ruby shares the two shifts that stood out the most to him\.
- [Cannes People 2026 \- Park \& Battery CEO Ted Kohnen](https://parkandbattery.com/news-press/cannes-people-2026-park-battery-ceo-ted-kohnen/): CEO Ted Kohnen caught up with Mediashotz at Cannes to talk about the agency's recent growth and what he's looking out for at this year's festival\.
- [Question of the Week: Children of Adland Describe Their Mothers’ Roles](https://parkandbattery.com/news-press/question-of-the-week-children-of-adland-describe-their-mothers-roles/): For Mother's Day, Campaign asked marketing moms to share what their kids think they do for work\. Senior Director, Content, Kristen Kremkau's son \(adorably\) weighs in\.

## Categories
- [Marketing](https://parkandbattery.com/category/marketing/)
- [Company](https://parkandbattery.com/category/company/)
- [Industry](https://parkandbattery.com/category/industry/)

## Optional
- [Sitemap index](https://parkandbattery.com/sitemap_index.xml)