Activating a unified life sciences brand through a high-performing, conversion-driven website
Introduction
Maravai enables novel drug therapies, diagnostics, and vaccines. Park & Battery reimagined Maravai.com – building a modern, unified web platform that connects the parent brand with its subsidiaries and drives measurable engagement.
What we did
We reimagined Maravai.com to bring the refreshed holding company brand to life online and connect it seamlessly to its subsidiary brands. That meant building a unified UX and design system, structuring content to clearly explain Maravai’s role and its portfolio companies, and ensuring that the parent brand transferred equity to its subsidiaries (and vice versa). We also developed clear page templates and on-page content optimized for both performance and brand storytelling.
What else we did...
Our work went beyond the main site. We supported brand alignment across acquisitions, built a content architecture that improved search and discovery, and created pathways that increased referral traffic to subsidiary sites. We collaborated with Maravai’s team on governance and CMS best practices, enabling them to manage ongoing updates with confidence. The result was not just a redesigned site, but a digital platform that amplified Maravai’s market-leading position.
71%
increase in site traffic
50%
increase in engagement rates
22%
increase in CTRs
Results
In its first six weeks post-launch, the new site drove a 71% increase in overall traffic, boosted subsidiary site traffic by 30.8%, lifted clickthrough rates by 22%, raised engagement and pages per session by 50%, and delivered exponential growth in conversions.