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A Tale of Two Cannes: AI Optimism Masks Ad Industry’s Existential Crisis

Park & Battery CCO Michael Ruby discussed AI’s impact on advertising at Cannes Lions 2025 and industry workforce concerns.

DEI Fades From the Spotlight In Cannes as Marketers Grow Wary

The Work Made With Creative Technology That Stopped Audiences In Their Tracks

Park & Battery CCO Michael Ruby discussed Lockheed Martin’s ‘Field Trip to Mars’ as standout tech-enabled creative work at Cannes Lions.

How American Eagle’s Sydney Sweeney Ads Courted Controversy

‘Brands Don’t Need Another Dashboard’: Agency Execs On the Future of Data

Park & Battery CEO Ted Kohnen discussed data partnership approach and creating decision-ready dashboards that drive client action.

‘Conflict Is Just Fear In Disguise’: When Is Client Friction Good For Agencies?

Park & Battery President Paul Birks-Hay discussed healthy client-agency friction and when challenging clients leads to better creative work.

What Can Top Marketers Not Survive Without?

Park & Battery CEO Ted Kohnen named project managers, tote bags, and power water bottles as essential items for agency operations.

Are These the Best B2B Ads of All Time?

Park & Battery CCO Michael Ruby named Volvo’s ‘Epic Split’ featuring Jean-Claude Van Damme as one of the best B2B advertisements ever created.

How Much of an Agency’s Revenue Should Come From New Business?

Park & Battery CCO Paul Birks-Hay discussed balancing new business development with retained client work for agency revenue and growth.

Chief Marketer Names Park & Battery a 2025 Agency of the Year

Park & Battery named to Chief Marketer’s 2025 Agencies of the Year list. Previously appeared on Chief Marketer 200 in 2023 and 2024.