about the &
We bring perspectives together to make great things happen.
If we know one thing, it’s rare for anything to be just any one thing.
Our world doesn’t ascribe to absolutes. Answers live in the gray. The ambiguous. The messy and the complex. Especially in advertising and marketing. This is a game of and not or.
That’s where we come in. Our mission at Park & Battery is to bring our deep experience and broad perspective together with the perspectives of all your most relevant stakeholders to create clarity, empower action and deliver outcomes for brands and businesses.
Your brand is everything someone can experience with your organization: what they can see, hear, do, and feel. Brands are the key to customer choice and preference. Strong brands drive stronger businesses.
Start With Why
Successful brands and organizations understand their purpose, on macro and micro levels. We always begin with understanding and defining the “Why” before the “How” or the “What.”
Slow Kills, Not Speed
Many agency processes are too slow, too inflexible, too inefficient for today’s marketing and business demands, especially among ambitious, evolving organizations. Not ours.
Creativity Above All
You can’t bore someone into buying something. It takes imagination, inspiration, and above all usefulness and relevance to spur sales, affinity and loyalty.
We’ve seen 99% of all projects stumble, falter or fail when the brand didn’t nail the strategy before moving into full-blown execution. We don’t skip the most important step.
Murphy’s Law is real. Needs change. The unexpected occurs. We anticipate that we’ll need to roll with the punches. Through every client engagement, we will be candid, flexible, accountable, and solutions oriented.
Marketing is Loops, Not Linear
How many charts depict the marketing or customer experience as nice, straight lines? Well, they’re not. You know it, we know it. So, let’s do something about it.
At Park & Battery, we approach marketing through feedback loops which enable us to continually assess and reassess brands as what they are: living, breathing, evolving things in an uncertain and rapidly changing world. The concept of “launching and leaving” a campaign is a thing of the past. Here, we’re continually looking for what’s now and what’s next to drive brand, demand and customer experience.
We love to make an impact
At Park & Battery, our focus is on marketing activities that create impact. Brand development and repositioning. Creative platforms and executions that inspire and compel action. Content and experiences the are useful, shareable and, dare we say, entertaining. From one launch to the next to the next.
We Choose to be Kind
The saying goes: in a world where you can be anything, be kind.
In marketing, stakes, expectations, and tensions can run high. Timelines are tight. Sometimes, budgets, too. Trust that we will be candid partners. But above all, we will always be respectful and considerate. We ask and expect the same from everyone we work with.