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The Drum Reveals the B2B Agency Hotlist 2025

Park & Battery named to The Drum’s 2025 B2B Agency Hotlist recognizing top independent B2B marketing agencies globally.

Ad Land Celebrates Halloween: Mario Kart, Iris Apfel, And More

Park & Battery CEO Ted Kohnen’s Halloween costume as Ted Lasso is featured in an industry Halloween costume roundup.

The Drum 2025 – Top 100 Indie Agencies & B2B Hotlist

Park & Battery named to The Drum’s 2025 Indie Agency 100 and B2B Agency Hotlist for independent B2B marketing agencies.

The Super Bowl Isn’t a Media Buy—It’s A Brand Platform

Park & Battery CEO Ted Kohnen wrote opinion piece for Ad Age on Super Bowl advertising strategy and treating the game as a brand platform.

On AI: The Gap Between Ambition and Action is Widening

Park & Battery CCO Michael Ruby discussed AI implementation in agencies and helping clients navigate AI adoption ethically and effectively.

‘Don’t Try to Be a Teenager’: Lessons From Abrdn’s Disastrous Rebrand

Park & Battery CCO Michael Ruby quoted in Financial Times on corporate rebranding mistakes and maintaining brand authenticity.

Cannes Lions 2025: Where AI, Creativity, and Purpose Collide

Pre-Cannes: Leaders Share Their Thoughts On What to Expect

Park & Battery founders Michael Ruby and Ted Kohnen shared pre-Cannes Lions perspectives on B2B creative work and industry trends.

Park & Battery’s Michael Ruby: My Top Tips For Cannes

Park & Battery CCO Michael Ruby shared advice for advertising professionals attending Cannes Lions Festival for the first time.

How Do You Build a Brand Identity?

Park & Battery CCO Michael Ruby discussed brand identity development and storytelling in business for Croner-i business information platform.