Uniting 18 brands (many audience segments) into one seamless digital identity.
Introduction
Formerly Burke Porter Group, Ascential Technologies engaged P&B to create a unified experience specifically addressing many product areas and unique audience needs.
What we did
Ascential medical and life sciences is a critical part of the business going forward and their website needed to reflect that, so this was a specific focus area for us.
We audited and consolidated content across brands, designed a new UX/UI system, and created a navigation model that enabled users to self-select by use case – delivering a personalized but seamless journey within one unified platform.
What else we did...
Beyond architecture and design, we rolled out a fully evolved brand system across the site, layering in dynamic micro-animations, responsive templates, and more compelling calls-to-action. We also ensured technical consistency across legacy content, supported global SEO needs, and provided a governance framework that helped Ascential maintain consistency as new products and industries were added.
18
Brands consolidated
Unified
global digital identity
Radically
improved usability and visual experience
Results
The new site streamlined Ascential’s complex offering into a user-first platform, elevating the brand story and radically improving usability and impact.