A digital-first experience redefining law firm banking.
Introduction
Esquire Bank (NASDAQ: ESQ) is a top-performing commercial bank specializing in contingency-fee law firm financing. They needed a site that matched their growth ambitions and delivered personalized experiences for diverse audiences.
What we did
We built a modern web platform that simplified navigation and reflected Esquire’s unique expertise in contingency-fee law firm financing. The site was designed to serve multiple audiences – law firms, small businesses, and talent, through tailored pathways that spoke directly to their needs. Content was restructured to highlight Esquire’s market leadership, credibility, and differentiated products, while the design elevated their premium positioning.
What else we did...
The redesigned site became more than a marketing tool – it became a demand engine. We integrated stronger lead-generation forms, calls-to-action, and content journeys that made it easier for firms to engage and request meetings. We introduced personalization, optimized for mobile, and built a CMS using WordPress flexible enough to support future campaigns. Together, these changes positioned Esquire as not just a financial partner, but a digital leader in the category.
1M
website visits (and counting)
44%
increase in MQLs
+33.6%
loan growth
Results
The redesigned site generated nearly 1 million visits, doubled overall traffic year-over-year, lifted lead generation by 44%, and fueled loan growth of 33.6% with deposits up 16%.