Transforming cannabis B2B commerce with a streamlined, engaging digital platform.
Introduction
LeafLink is the cannabis industry’s leading B2B platform, processing ~$5B in annual wholesale transactions. The company partnered with Park & Battery to redesign its website to improve user experience, streamline navigation, and build a more flexible CMS.
What we did
We redesigned LeafLink’s digital presence to keep pace with its rapid growth and reputation as the leading B2B cannabis platform. That included refreshing the brand design system, introducing modern animations and UI updates for a lighter feel, and optimizing information architecture around audience roles (brands, distributors, and retailers). We also migrated the site to WordPress, giving LeafLink’s internal team the flexibility to quickly create and launch new campaigns and content without heavy dev support.
What else we did...
To maximize performance, we layered in conversion-rate optimization tactics, rebuilt navigation pathways to streamline buyer journeys, and added interactive modules that helped different audiences find what they need faster. We also incorporated SEO best practices, updated analytics, and created scalable templates for new markets and products, making the site a true growth engine.
Hundreds
of percentage increases in both overall and organic search traffic
3-digit
percentage increases across engaged sessions and sessions per user
+1000%
surge in mobile traffic
Results
The new site delivered dramatic performance gains - driving hundreds of percentage increases in both overall and organic search traffic, triple-digit growth in engaged sessions and sessions per user, and a surge of more than 1,000% in mobile traffic.