The Town is
Back in Town

Kicking ticket sales up a notch.

The Challenge

Oakland Roots Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Heading into the 2024 season, the Roots had their sights set on bringing even more attendees and members into the #OaklandFirstAlways fold.

The Insight

Going to an Oakland Roots match isn’t just about a soccer game – it’s a community experience. You’re a part of the action and a part of an energized community of engaged Oakland fans and citizens.

The Idea

With a mix of sports action and community excitement, we put the fan experience front and center in broadcast, digital, radio and social media.


Goal! The campaign drove broad awareness and targeted impact, driving engagement and ticket sales, creating massive momentum for the season ahead.




higher digital response rates than industry benchmark


pre-season sales