The Elephant in the Courtroom
Shaking up the status quo and waking law firms up to what they should already know
The Challenge
Traditional business banking has long frustrated contingency law firms with excessive fees, poor service and outdated processes. Esquire Bank sought to disrupt, positioning itself as the ultimate partner for law firms.
The Insight
Law firms know traditional banking doesn’t work for them, but they’ve learned to live with it. It’s the unspoken truth everyone sees but no one talks about. Like an elephant in the courtroom, it’s big, obvious and completely ignored.
The Idea
We brought the elephant front and center – literally. “Biggie,” our unapologetic metaphor for everything wrong with old-school banking, became the bold, cheeky voice law firms didn’t know they needed. This wasn’t just a campaign. It was a challenge to stop settling and start demanding better.
Results
Just as an elephant never forgets, the campaign’s results were unforgettable, increasing deposits by 16% YoY thanks to:
16%
deposit growth YoY
2.6M
impressions
3X
higher digital response rates than industry benchmarks