May 22, 2025
What Happens When AI Becomes Your Junior Copywriter
AI didn’t replace the writers - it gave them time to write again. Inside one team’s experiment that…
Read MoreNew & Next
Here’s what’s happening at Park & Battery and our perspectives on marketing, business and other stuff we love.
Latest & Greatest
July 11, 2025
5 Weeks. 3 Countries. 1 Remote Job.
Remote, but make it global When some companies say they’re “fully remote,” what they really mean is that you can work from home in your sweatpants. Which, let’s be honest, is great. But when Park &…
Read MorePosts
May 9, 2025
If You’re Using AI Alone for Content, You’re Doing It Wrong
Using AI alone for content? That’s a mistake. Here’s why humans still matter.
Read More
May 1, 2025
Have Ad Agencies Lost Their Fire?
Has agency culture lost its edge—or just its office? Discover why the real threat isn’t remote work, but…
Read More
April 18, 2025
The Trade War Is Back. Here’s How Brands Can Win It.
The trade war is back — and with it, a chance to lead. Learn how smart brands turn…
Read More
April 11, 2025
Demand More From Your Brand Strategy
Is your brand strategy just playing it safe? Demand better.
Read More
April 4, 2025
Your Ad Agency Should Scare You
If your agency’s ideas don’t make you a little nervous, they’re not bold enough. Safe won’t get you…
Read More
March 21, 2025
I Love It When You Talk Agentic AI to Me
Forget one-off prompts – meet the AI agents that can think, act, and execute like part of your…
Read More
March 10, 2025
Getting Marketing Off the GenAI Hamster Wheel
Stuck on the AI hamster wheel? This blog shows you how to stop overanalyzing and start making GenAI…
Read More
February 28, 2025
How to Use AI to Cut the Bulls*it Tasks Out of Your B2B Job
Have a soul-crushing task? AI could help! Read our latest eBook for practical tips.
Read More
February 10, 2025
Funny, Unforgettable and WTF! – My Take on the Top Super Bowl 2025 Ads
Ted Kohnen shares three elements that made the best Super Bowl ads stand out from the pack.
Read More