Most marketers today stop at AI-powered prompts. But the real magic happens when you train AI agents on your company’s existing content, voice and knowledge. So let’s talk about AI agents – why they matter, how they’re already revolutionizing marketing, and why they should become some of your most indispensable team members.
What is agentic AI – and what are AI agents?
In our last post on utilizing artificial intelligence, we talked about getting started. We offered up our handy-dandy eBook with best practices and sample workflows/prompts to take you a few steps further on the journey. These are great initial steps toward unlocking the power and potential of GenAI. Now it’s time to take the next big leap forward.
The mind-blowing power of AI isn’t just in what it can do – it’s in how you can train it to think and act on your behalf. AI agents aren’t just time-savers, they are force multipliers that can take AI from “helpful” to “transformative.”
Instead of treating AI like a digital Magic 8-Ball – constantly feeding it one-off prompts from scratch – AI agents are persistent, trained assistants that can learn your brand, your strategy and your tone. These AI agents can be trained on specific tasks, retain knowledge within a session and operate with defined goals. And, advanced agentic AI doesn’t just respond; it can think, act and execute tasks autonomously – independently or orchestrating several technologies.
Imagine an AI agent that:
- Doesn’t just answer questions, it executes tasks, creates content and automates workflows
- Understands your brand voice and rewrites copy to match
- Knows your customers and tailors messaging accordingly
- Analyzes engagement data and adjusts your content strategy in real-time
- Summarizes research, extracts insights, and drafts thought leadership
- Retains knowledge within and across sessions
This isn’t theoretical. It’s happening now. The AI agents we’re building at Park & Battery aren’t replacing jobs. They’re replacing time-wasting, repetitive work – the schleps that drain creativity and slow teams down. And when used right, they free up hours, even days, of work per week.
Accelerating the GenAI journey
According to separate research from the BCG Henderson Institute and Harvard Business School, companies that have embraced GenAI see 40% higher quality results and 25% faster output. That’s like getting back a day of working time every week. And, if you think it’s far-fetched, I assure you it’s not.
According to HubSpot’s The State of Marketing 2025 report, 54% of marketers said they felt overwhelmed by the prospect of implementing AI into their workflows. And yet, most companies are still in the early stages of AI adoption, but the roadmap is clear:
- Phase 1: AI as a Productivity Booster – helping teams complete tasks faster (e.g., generating blog drafts)
- Phase 2: AI as a Workflow Transformer – automating entire marketing processes (e.g., content repurposing, research synthesis, campaign execution)
- Phase 3: AI as an Innovation Engine – creating new products, services and business models
At Park & Battery, we’re moving from Phase 1 to Phase 2 (with eyes toward the Phase 3 horizon). Here’s what that means in real terms:
- We see productivity gains of 30%+ on core marketing tasks
- We’re reducing content turnaround times from days to hours
- We’re shifting focus from task execution to strategic innovation
How AI agents make P&B 30% awesome-er
We’ve got a long way to go, but GenAI is now embedded in many of our workflows, and the productivity gains are real. Here are some of the ways we’re putting AI agents to work:
- We’ve built AI tools to write creative briefs, generate scopes of work, call reports, and even draft award entries – freeing up our team from administrative time-sucls to focus on strategy and creativity
- We’ve created client-specific AI agents with models trained on scores of content and strategic assets, enabling them to generate content that’s always on-brand and accurate – in minutes, not hours
- We’re accelerating research and strategy, spinning up no-code, AI-powered co-pilots that sift through massive volumes of documentation, pulling insights and recognizing trends in seconds rather than days
- We’re scaling hyper-personalized campaigns, using AI to generate and customize persona-driven content at scale, integrating seamlessly then with marketing automation platforms
- We’re automating scriptwriting and content production, training AI to generate multiple ad variations based on an initial human-written script – accelerating production without sacrificing creativity
How to get started with AI agents today
Agentic AI isn’t out of reach. You can build and train basic but powerful AI agents right now in paid instances of many popular GenAI platforms like ChatGPT, no coding required.
The best part? Once you get the hand of it, it takes minutes to set up – and starts saving time immediately.
Stay tuned for more AI content from P&B. And contact us to discuss how we can accelerate and scale AI-driven marketing with your organization.
