The Mindful Marketer: Going from Frazzled to F**king Fearless with Mental Fitness Training

By Ted Kohnen

What do professional sports teams, elite athletes and Park & Battery have in common?

The intense focus on mental fitness to perform at your very best day in and day out.

What is mental fitness?

In the oft-crazy world of marketing and advertising, creativity, innovation, and quick thinking are the name of the game. Week in and week out, we are tasked with creating campaigns that capture attention, inspire action, and drive results. However, amidst the pressure to perform, meet deadlines, and exceed expectations, the importance of mental fitness often takes a back seat. 

In our view mental fitness training is not just a luxury; it’s a necessity for personal and company success.

Mental fitness – as we frame it at Park & Battery – is the ability to effectively manage stress, maintain focus, harness creativity, and cultivate resilience in the face of challenges. It encompasses various aspects of psychological well-being, including emotional regulation, cognitive flexibility, and mindfulness.

Park & Battery invests in this area in a number of ways and most recently by engaging mental performance coach, Lisa Bonta Sumii, LCSW, Co-Founder of Athmindset and Head Mental Performance Coach of the Oakland Roots professional soccer team. Lisa works with the teams and individuals at Park & Battery on cultivating our talent’s ability to withstand pressure and adversity, while maintaining performance and well-being through difficult situations. 

Why focus on mental fitness training?

Our industry is characterized by intense competition, tight deadlines, and constant innovation. Professionals are constantly under pressure to deliver groundbreaking ideas, navigate internal and external demands, and adapt to ever-evolving trends and technologies. In such a demanding environment, the mental and emotional toll can be significant. Long hours, tight deadlines, and high-stakes projects can lead to burnout, stress, and mental fatigue. Below are the 5 company-critical areas we aim to address with mental fitness training.

  1. Stress Management: Marketing and advertising professionals often face tight deadlines, demanding clients, and high expectations, leading to increased stress levels. Mental fitness training equips individuals with tools and techniques to manage stress effectively, preventing burnout and enhancing overall well-being.
  2. Enhanced Creativity: Creativity, in every team at Park & Battery, is the lifeblood of our work. Mental fitness training can help unlock creative potential by fostering a mindset of openness, curiosity, and experimentation. Techniques such as mindfulness and meditation can quiet the mind and stimulate creativity, leading to more innovative ideas and campaigns.
  3. Improved Focus and Concentration: In a world filled with distractions, maintaining focus and concentration is essential for productivity and success. Mental fitness training teaches individuals how to sharpen their focus, sustain attention, and minimize distractions, enabling them to perform at their best even in high-pressure situations.
  4. Resilience Building: Our industry is notorious for its ups and downs. Rejection, criticism, and failure are all part of the job. Mental fitness training helps individuals build resilience, bounce back from setbacks, and maintain a positive outlook in the face of adversity.
  5. Better Collaboration and Communication: Effective collaboration and communication are vital for success in any company, especially with colleagues all over the world and from diverse backgrounds with diverse perspectives. Mental fitness training fosters emotional intelligence, empathy, and interpersonal skills, improving teamwork and client relationships.

At Park & Battery, we know that there’s a direct correlation between the level of individual, team and company mental fitness and the marketing and business impact we are able to deliver for our clients.  

Ted Kohnen Chief Executive Officer

Named one of the ten most influential CEOs in 2021, and the recipient of multiple Agency-of the-Year recognitions, Ted is the CEO of global digital agency, Park & Battery. Over his career, Ted has been focused on helping hyper-growth start-ups and multi-national enterprises alike to activate their brands – telling their stories in meaningful and compelling ways to their most important audiences in order accelerate awareness, interest and action.

Read more