- Park & Battery was named to the 2026 Ad Age A-List as the B2B Agency of the Year, reflecting a broader industry shift toward braver, more strategically integrated work
- In 2025, clients like Roto-Rooter and Esquire Bank embraced Park & Battery’s Intelligent Audacity™ approach – bold, insight-driven creativity designed to differentiate and drive real results
- Park & Battery continues to invest in how decisions are shaped behind the scenes with a breakthrough AI system, set to pave the way into the next era of B2B marketing
With great power comes great responsibility. And, every once in a while, a trophy. Park & Battery has been named to the 2026 Ad Age A-List as the B2B Agency of the Year, a recognition that carries extra weight in a year where AI expanded everybody’s capabilities. As production has become easier and output more abundant, the real differentiator becomes Intelligent Audacity™.
What making the A-List means to P&B
2025 was a year of acceleration for the world, our industry and Park & Battery. The rise of AI has reshaped workflows and overcharged content production. But, if anything, that has made one thing clearer: knowing what to say, where to focus and when to push makes all the difference.
Which is why Park & Battery is honored to be named Ad Age’s B2B Agency of the Year as part of the annual Ad Age A-List.
Being named to Ad Age’s A-List is one of the most prestigious honors in our industry, reserved for agencies driving bold ideas and moving the industry forward. And for a young agency like Park & Battery, earning a place on that list makes the milestone even more meaningful.
To us, this recognition reflects something bigger than a single campaign or strong year. It signals that we’re meeting the shifting demands of B2B brands: creative partners who can move quickly and bring Intelligent Audacity to every decision.
Intelligent Audacity in action
Today’s B2B buyers are overloaded, skeptical and empowered. To break through, brands must be both incredibly relevant and impossible to ignore. This requires what we call Intelligent Audacity – superior intelligence powered by data and AI, as well as intense rigor and human insight to unleash audacious creative ideas to our advantage.
Over the past year, Intelligent Audacity has manifested across our expanding roster of client partners. From launching Kaiser Permanente’s first-ever B2B brand campaign and rebranding Acxiom for the AI age, to raising critical awareness of dangerous allergies for Thermo Fisher Scientific and shortlisting at Cannes Lions for launching Roto-Rooter For Business, our work created measurable impact while helping our clients sharpen their voice and compete with confidence.
Different industries, different stakes, but a shared expectation that the work drives real business impact. In fact, last year Park & Battery clients experienced (in aggregate) a 174% lift in brand interest and consideration, with an average of 7:1 return on ad spend (ROAS).
We invested in strategy, creative, media and integrated thinking so that every brief could be approached holistically. Our clients entrusted us with bigger assignments and more complex challenges – and our team repaid that trust with conviction. As a result, Park & Battery grew as well – we’ve grown an average of 52% annually since our founding four years ago. And we backed up this growth with renewed investment in doing good, achieving B Corp Certification.
“From Cannes to triple Agency-of-the-Year honors, we’re scaling globally, transforming categories and proving that brand and performance are strongest when built as one.”
– Ted Kohnen, Co-Founder & CEO
The creative standard in B2B continues to rise
We’ve continued investing in how decisions are shaped behind the scenes too, building the W.O.P.R., our proprietary What-If Optimization & Prediction engine. It’s a breakthrough AI system that simulates creative and media decisions before any spend is committed – driving performance with signal-based optimization that maps every tactic to actual business outcomes by consolidating tens of thousands of real-time inputs. This is B2B intelligence, reimagined.
Because that’s the standard we hold ourselves to. And it’s the standard our clients trust us to deliver. AI has only accelerated this reality: when execution becomes easier, creativity and differentiation become even more valuable and necessary.
The agencies and brands that will define the next era of B2B aren’t the ones producing the most content. They’re the ones making the clearest choices. The ones who are willing to take a stand and understand that creativity is not separate from business strategy.
If our recognition as Ad Age’s B2B Agency of the Year means anything, we hope it reflects that shift toward more intentional work. Work that earns attention because it has a clear perspective and knows exactly what change it’s trying to effect.
We’re grateful to our clients for entrusting us with ambitious briefs, and to our team for bringing Intelligent Audacity to life every day. The standard is rising and we intend to keep lifting it higher.
