Park & Battery is ADWEEK’s 2024 B2B Agency of the Year

By Michael Ruby

Park & Battery has been named ADWEEK’s 2024 B2B Agency of the Year as part of the publisher’s annual B2B Innovation Awards, making this the third Agency of the Year honor in our two-year tenure.

We’re honored

This recognition underscores our team’s unwavering dedication, creativity, and commitment to excellence, and we’re ecstatic that we can add this to our Agency of the Year accolades along with being named a 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards. 

“We’re honored to be named Adweek’s 2024 B2B Agency of the Year, and we’re thankful to our teams and our clients who have made so much possible in such a brief span of time. The strategic rigor, the creative energy, and the go-to-market innovation we bring to every engagement have been the sources of our collective successes and of the strength of our long-term client relationships. The accolades are tremendous, but we take the most pride in these relationships and the value we’ve created.”

Ted Kohnen, CEO

More big wins at the B2B Innovation Awards

Not only did we claim the title of Agency of the Year, but we also brought home top Adweek B2B Innovation Awards forB2B Campaign of the Year and Thought Leadership Content for our work with Esquire Bank. The “Don’t Be Sorry, Call Ari” campaign tapped into the familiar style of law firm advertising, spinning a catchy line in the vein of Better Call Saul,while compelling attorneys to contact Ari Kornhaber, one of Esquire’s founders and a widely recognized thought leader in the legal community. The hyper-personalized content marketing efforts of Esquire Bank and Park & Battery have helped transform the once referral-driven business into a best-practices digital marketer, now generating more than 50% of law firm lending clients from its digital marketing initiatives. 

“From the pages of Adweek to Cannes and far beyond, B2B has taken its much-deserved place in the spotlight. And as the craft of B2B rightly shines through, we’ve been able to break through alongside it. It’s a testament to the smarts, hustle, hunger and kindness of our people and the culture of creativity we’ve developed with our clients.” 

Michael Ruby, President & Chief Creative Officer

Beyond the awards

Our success is punctuated by a diverse client portfolio, including B2B, B2C, FORTUNE 500 and growth-stage brands alike including Thermo Fisher Scientific, Meta, UBS Wealth Management, The Oakland Roots Football Club, WilliamsMarston, Esquire Bank, and B2B cannabis marketplace LeafLink. We can’t wait to see what – and who – the future holds for us.  

None of this would be possible without the trust and partnership of our esteemed clients and the unparalleled dedication of our Park & Battery family. As we continue to create and innovate, these recognitions only fuel our drive to reach new heights. We extend our deepest gratitude to Adweek and its editors for this honor and for spotlighting our efforts in their April issue. And to our clients, colleagues, and friends — thank you for believing in the power of collaboration and creativity. 

Looking ahead

As we celebrate this momentous win, we’re already looking forward to the next adventures and achievements on the horizon. Here’s to crafting even more impactful stories, creating more strategic breakthroughs, and scaling new creative summits together. 

Stay tuned to see where our shared vision and drive will lead us next. 

Michael Ruby President & Chief Creative Officer

Named the 2021 Best in Biz Creative Executive of the Year and part of the 2018 DMN 40under40, Michael is the President and Chief Creative Officer of Park & Battery. In his role, he is the company’s head of global brand strategy, creative and content. Michael’s work has been recognized by The One Show, Webby Awards, Global ACE Awards, B2 Awards, Content Marketing Awards, numerous awards from The Drum, and his favorite: “Best use of the word ‘boo-yah’ in a b-to-b ad ever,” according to Ad Age.

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