We’re thrilled to announce that Park & Battery is now a Certified B Corporation (B Corp). This puts us in the company of a global community of businesses that meet the highest standards of social and environmental performance, transparency and accountability.
What it means to be a B Corp
B Corps are part of a movement led by B Lab™, a global nonprofit transforming the economic system to benefit all people, communities and the planet. Companies that achieve certification undergo a rigorous assessment of how they treat their employees, their environmental footprint, their governance practices and how they contribute to society as a whole.
It’s not a quick or easy process…and that’s exactly why we wanted to pursue this. Becoming a B-Corp required us to look at every detail of how we operate, not just what we produce. It demands proof of accountability and transparency, not just promises.
Why P&B put our ‘B’ in B Corp
This process forced us to hold a mirror up to our agency and ask: are we building something that truly reflects our values? Are we putting people and the planet on equal footing with profit? Are we shaping the kind of company we’d be proud to hand over to the next generation of marketers and creators?
While the certification answered yes, we know the work is only just beginning and it will be a lifelong process – one we’re eager to champion alongside this community.
From the day we opened our doors, we’ve believed in doing work that makes an impact across culture, community and the lives of the people we work with.
Being a B Corp means:
- Creating policies that support our people, not just as employees but as whole human beings
- Partnering with clients and communities in ways that generate long-term value
- Measuring our environmental footprint and making choices that reduce it
- Building equity, inclusion and transparency into the DNA of our business
This is how we want to show up. Not just for our clients, but for each other and for the world we share.
“Certification is not the finish line, it’s the starting line. It’s our commitment to continuously raising the bar.” – Ted Kohnen, Park & Battery CEO
What’s next
Becoming B Corp certified isn’t a one-time achievement, but rather an ongoing commitment to raising the bar. We’re excited to join a global network of more than 8,000 B Corps across 80 countries and 150 industries, all working to shift the role of business from serving the few to benefitting the many.
It’s both humbling and energizing to know we’re part of something this big. So, while we’ll be celebrating this achievement, we’re also eager to take action.
We will continue to lean in at every step, swing big with our goals and make sure our certification reflects not just the agency we are today, but the one we’re striving to become tomorrow.
