- The Creative B2B category is gaining global recognition, proving that business-to-business work can compete on the world’s biggest creative stage.
- This is where we do our best work – helping brands like Roto-Rooter challenge expectations with strategy-led creative that brings personality, humor and emotional resonance to serious industries.
- Our role is to keep pushing the category forward, showing that creative risk and strong voice don’t just belong in B2C, but also at the center of great B2B marketing.
We’re not usually ones to hit pause. But when your work is recognized on the shortlist at the Cannes Lions International Festival of Creativity – you take a moment.
When B2B work takes the global stage
This year, Park & Battery, an award-winning B2B creative and media agency, was named to the Creative B2B shortlist at Cannes for our Talking Commercial Plumbing campaign with Roto-Rooter. Out of 26,900 global submissions according to AdAge, only a few hundred made it to the shortlists – and one of them was a commercial plumbing campaign. Ours.
Porcelain, meet prestige
You don’t usually see a brand like Roto-Rooter in the south of France. But that was the point: to break the mold and defy expectations – not with over-the-top gimmicks, but with sharp strategy and creative from an integrated marketing agency that made people feel something.
The campaign didn’t just make the shortlist – it sparked conversation, reinforcing our belief in creativity as a growth driver for modern B2B brands. And in a year when Creative B2B entries were up 13%, that speaks volumes.
A win for us. A win for B2B.
For a four-year-old independent agency, making the shortlist at Cannes is a big deal. But for the B2B category, it’s a signal. One that says creative risk, strong voice and emotional resonance belong here.
We believed in this campaign from Day One. Not just because it stood out. But because it had something to say and was grounded in strong brand strategy and storytelling. It brought personality, humor and edge into a space where it would have been very easy to play it safe.
We’re proud of the recognition. But we’re even more energized by what comes next. The bar’s been raised. And we’re just getting started.
Let’s go!
Ready to make your brand and business even more consequential? Let’s talk.
