We’re not usually ones to hit pause. But when your work is recognized on the shortlist at the Cannes Lions International Festival of Creativity – you take a moment.
When B2B work takes the global stage
This year, Park & Battery was named to the Creative B2B shortlist at Cannes for our Talking Commercial Plumbing campaign with Roto-Rooter. Out of 26,900 global submissions, only a few hundred made it to the shortlists – and one of them was a commercial plumbing campaign. Ours.
Porcelain, meet prestige
You don’t usually see a brand like Roto-Rooter in the south of France. But that was the point: to break the mold and defy expectations – not with over-the-top gimmicks, but with sharp strategy and creative that made people feel something.
The campaign didn’t just make the shortlist – it sparked conversation. And in a year when Creative B2B entries were up 13%, that speaks volumes.
A win for us. A win for B2B.
For a four-year-old independent agency, making the shortlist at Cannes is a big deal. But for the B2B category, it’s a signal. One that says creative risk, strong voice and emotional resonance belong here.
We believed in this campaign from Day One. Not just because it stood out. But because it had something to say. It brought personality, humor and edge into a space where it would have been very easy to play it safe.
We’re proud of the recognition. But we’re even more energized by what comes next. The bar’s been raised. And we’re just getting started.
Let’s go!
