Donkeys & gift boxes & CMOs, oh my! We’ve covered a lot of ground on the Park & Battery blog over the past few months. In case you’ve missed out, here are some our favorite posts. Enjoy!
Interview: Meet our CMO in Residence
Read our interview with Karyn Scott, a twenty-five-year marketing executive and renowned Cisco and Salesforce alum. She’s joined Park & Battery as our first CMO In Residence. Read interview >
B2B Content: Gift Boxes or Life Vests?
As you look at your marketing content, ask yourself what you’re giving customers and prospects: useful gift boxes or just something to hold onto if the plane goes down? Read article >
Brand Positioning and Brand Messaging? No, Brand Architecture.
When we talk about how a brand should be positioned in market, we need to understand the company in its totality. We need to construct a clear brand architecture. Read article >
A More Flexible Client Relationship
The ability to adapt is critical in the agency world. Explore the role flexibility plays when building strong agency-client relationships, processes and teams. Read article >
Four Keys (and One Donkey) for Event Marketing Impact
Event marketing is an opportunity to build meaningful connections with customers and prospects… to make a real impact. Find out the 4 keys to planning a successful event. Read article >
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