April 9, 2026
AI Didn’t Kill Creativity — It Actually Raises the Bar
The first time I watched a generative AI model spit out 20 headline options in 10 seconds, I…
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Here’s what’s happening at Park & Battery and our perspectives on marketing, business and other stuff we love.
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June 4, 2026
W.O.P.R. The Secret Sauce Behind Smarter Campaign Planning
Park & Battery’s What-If Prediction & Response (W.O.P.R.) engine is built to power intelligent decisions that shape go-to-market impact.
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December 23, 2025
Originality Isn’t Comfortable: How Data Exposes the Myth of Safe Creativity
There’s a familiar complaint echoing through the marketing industry right now: creativity is dying. The argument usually goes…
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November 14, 2025
Beyond the Dashboard: Why Data Needs a Pulse
We live in a world shaped by signals: clicks, impressions, views, conversions. These numbers matter; they’re the foundation.…
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November 14, 2025
When Data Feels Something: The Next Frontier of Creativity
The creative industry has gotten data wrong. We treated it as a report card, not a language but…
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November 14, 2025
Culture as Code: Designing Creative Systems That Think and Feel
Culture isn’t a vibe. It’s a system and most companies aren’t designing it on purpose. Leaders talk about…
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November 14, 2025
The Audacity of Insight: How Data Makes Bravery Possible
For the last decade, business culture rewarded predictability. Data became a shield, a rational justification for never leaving…
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November 14, 2025
The Human Performance Era: Rethinking Success in a Measured World
In business, we measure everything except the thing that matters most: the human capacity behind the work. We…
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