Park & Battery also earned Digital Campaign of the Year recognition for Kaiser Permanente’s “Keeping Promises,” celebrating a growing portfolio of breakthrough work across healthcare and life sciences.
Park & Battery has been named an Agency of the Year at the 2026 Ad Age Modern Healthcare Marketing Impact Awards, recognizing the agency’s creative excellence, strategic innovation and impact across the healthcare and life sciences ecosystem.
The recognition comes alongside another major honor: “Keeping Promises,” Park & Battery’s groundbreaking campaign for Kaiser Permanente, is being recognized in the Digital Campaign of the Year category for Providers/Insurers.
For an independent agency founded just four years ago, the honors represent an important milestone – and validation of a philosophy that has shaped Park & Battery from the beginning.
Healthcare marketing doesn’t have to be complicated to communicate complexity. And it certainly doesn’t have to be boring. In fact, the more sophisticated the science, the system or the buying decision, the greater the opportunity for creativity to make a meaningful difference.
Building a Different Kind of Healthcare Agency
Since its founding in 2022, Park & Battery has built a growing healthcare and life sciences practice spanning health systems, medical technology, diagnostics, clinical research, healthcare benefits and pharmaceutical services.
The agency’s approach combines deep category understanding with a commitment to making sophisticated subjects accessible, emotionally resonant and commercially effective.
“Healthcare marketing has a humanity problem,” said Michael Ruby, Co-Founder and Chief Creative Officer of Park & Battery. “Too often, complexity becomes an excuse for more complexity. We believe exactly the opposite. The more complicated the science, the technology or the decision, the more important it is to tell a story that people can actually connect with. Because whether you’re talking to a physician, a researcher, a benefits executive or a patient, you’re still talking to a human being.”
An Award for the Work. A Recognition of the Partnerships.
For Park & Battery, being named Healthcare Agency of the Year is a recognition of more than a growing client roster or an expanding collection of award-winning campaigns. It’s a testament to the clients willing to challenge convention, the teams committed to solving difficult problems and the belief that great creativity and measurable business impact belong together.
“We’re incredibly proud of this recognition, but none of it happens without extraordinary client partners,” said Ruby. “From Kaiser Permanente and Thermo Fisher Scientific to the many healthcare and life sciences organizations that trust us with their brands, we’ve been fortunate to work with people who share our ambition to do something different. They challenge us. We challenge them. And together, we’re proving that some of the most complex categories in marketing offer the greatest opportunities for breakthrough creativity.”
As Park & Battery continues to expand its healthcare and life sciences practice, the agency remains focused on the same mission that has driven its success: helping ambitious organizations turn complex challenges into compelling stories – and compelling stories into meaningful results.
