Personalize. Maximize.
Creating urgency and energy for AI-driven healthcare.
The Challenge
Establish AI-driven patient experiences as an imperative for pharmaceutical marketers and patient support programs.
The Insight
One out of every nine dollars spent on U.S. healthcare is wasted due to medication nonadherence. Even more costly: the toll on patients’ health. For too long, pharma marketing teams, patient support programs, and hub services have struggled to move the needle on initiation and adherence. AllazoHealth’s opportunity was to align the need for new solutions with their AI’s ability to truly personalize patient experiences in order to maximize budgets and drive positive outcomes.
The Idea
The “Predict. Personalize. Maximize.” rebrand put patients at the center, with a bold, fresh design system that at once demonstrates innovation and conveys the proven performance of Allazo’s solutions.
Results
The brand has just relaunched with boosts in both digital KPI and earned media. The future of healthcare is brighter now that it is AI-driven.