Clear Your Way
Turning complexity into clarity and client ambition into action.
The Challenge
As WilliamsMarston expanded beyond the Northeast, it faced a critical challenge: standing out in a crowded field dominated by the Big 4 and established mid-market accounting firms. To scale successfully, WilliamsMarston needed a brand identity as powerful and precise as its technical expertise.
The Insight
CFOs and business leaders weren’t just looking for advisors – they were searching for clarity. In a world of constant volatility, WilliamsMarston’s ability to cut through the noise and deliver confident, actionable insight became its true differentiator.
The Idea
At the heart of the campaign was a powerful metaphor: a three-dimensional portal representing the clarity WilliamsMarston brings to every challenge. Through client stories, dynamic videos and a podcast series, the campaign showcased real moments of transformation, from IPO readiness to navigating regulatory change. The portal became a window into what’s possible when the right partner clears the way.
Results
The campaign made a bold mark, positioning WilliamsMarston as the go-to advisor for high-growth businesses and private equity firms.
~8
million impressions
3x
greater digital response rates than industry benchmarks
20,000
more website visits with 57% user engagement