Reaching New Digital Highs
Cultivating a new website for the leading B2B cannabis marketplace
The Challenge
Match LeafLink’s bold vision for the cannabis business community with a new website that enhances customer experiences, drives demand generation, and brings cannabis into the B2B technology world.
The Insight
The site’s IA, UX and design needed enhancement to increase site and brand visibility and website engagement. At the same time, all pages and forms required conversion rate optimization (CRO) to drive user journeys and generate more leads.
The Idea
With design inspired by cannabis itself, craft LeafLink’s new site to create a buzz, and realizing this vision through subtle animations, use of color and design elements – all while making sure the site maintained a tech-forward and elevated vibe for prospects, customers, strategic partners, investors and recruits.
Results
The new LeafLink.com lit up exponential (3- and 4-digit percentage!) increases in overall traffic, organic traffic, mobile traffic, and user engagement and contacts.
Hundreds
of percentage increases in both overall and organic search traffic
3-digit
percentage increases across engaged sessions and sessions per user
+1000%
surge in mobile traffic