Reaching New Digital Highs

Cultivating a new website for the leading B2B cannabis marketplace

The Challenge

Match LeafLink’s bold vision for the cannabis business community with a new website that enhances customer experiences, drives demand generation, and brings cannabis into the B2B technology world.

The Insight

The site’s IA, UX and design needed enhancement to increase site and brand visibility and website engagement. At the same time, all pages and forms required conversion rate optimization (CRO) to drive user journeys and generate more leads.

The Idea

With design inspired by cannabis itself, craft LeafLink’s new site to create a buzz, and realizing this vision through subtle animations, use of color and design elements – all while making sure the site maintained a tech-forward and elevated vibe for prospects, customers, strategic partners, investors and recruits.


The new lit up exponential (3- and 4-digit percentage!) increases in overall traffic, organic traffic, mobile traffic, and user engagement and contacts.


of percentage increases in both overall and organic search traffic


percentage increases across engaged sessions and sessions per user


surge in mobile traffic