Meet Maravai

Redefining a life sciences pioneer and its portfolio

The Challenge

A multi-year repositioning and subsequent brand and website relaunch for Maravai and for each of its subsidiaries – creating one aligned brand architecture that transfers the equities of the parent brand to its subsidiaries (and vice versa).

The Insight

This is the dawn of a new age of life sciences through mRNA, genomics and precision medicines. At the same time, the margin for error is smaller and the need for proven, “just-in-time” partners is greater. Life sciences customers need a catalyst for their innovation.

The Idea

This brand relaunch was in many ways the real introduction to Maravai. “Meet Maravai” connected with customers, prospects, investors and job candidates by revealing all the ways Maravai and its brands are the proven catalysts for helping deliver novel vaccines, therapeutics and diagnostics.


The new brand and site dramatically improved both site performance and business performance across Maravai’s subsidiary brands. Immediate results included…


increase in website traffic


increase in pages per session and user engagement


boost in traffic to all Maravai brand sites