More Power to You
Energizing the launch of a new biotech facility.
The Challenge
Announce new facilities in Geneva in order to Increase brand awareness and drive revenue in the European market among small to midsize biotechs.
The Insight
As demand for innovative biologics and effective biosimilars to treat cancer, infectious diseases, and autoimmune diseases continue to rise, developing and manufacturing these and other therapeutics, remains complex and time-consuming. By co-locating in one facility, KBI Biopharma and Selexis deliver trusted, streamlined, and cost-effective solutions. This combination of co-location and collaboration served as the strategic pillar of the campaign.
The Idea
“More Power to You,” an empowering call to action for biotechs and all they could now accomplish with KBI and Selexis together.
Results
The launch campaign delivered powerful results right out of the gate in terms of both awareness and closed business.
2
client deals delivered within just 6 weeks of launch
166
contacts influenced in the sales pipeline
3M
earned media impressions and 30 pieces of coverage in key press