Talking Commercial Plumbing
Getting down to business with America’s most trusted name in plumbing
The Challenge
Elevate Roto-Rooter’s standing among commercial decision-makers and drive demand for its services in high-stakes environments like restaurants, retail, healthcare and property management.
The Insight
Plumbing isn’t on your radar until it shuts your business down. The damage, downtime and lost revenue hit hard, with 40% of small businesses never reopening after major flooding. That’s why we launched Roto-Rooter For Business: to take commercial plumbing seriously, before it’s too late.
The Idea
Anthropomorphic plumbing fixtures – a wise old toilet, a jittery sink, a feisty mop and a grizzled toilet brush – step into the spotlight, each sharing their thoughts about the messy realities of commercial plumbing. They’ve seen it all, cleaned up most of it, and they’re here to tell you: businesses can’t afford plumbing problems.
Results
Roto-Rooter’s campaign redefined commercial plumbing, driving meaningful connections with business decision-makers and positioning itself as an essential partner for businesses.
30X
ROI in terms of marketing attributed sales pipeline
4.7
million impressions
Hundreds
of appointments booked