RTD: Ready to Deliver
Cracking open a fresh, innovative brand with authenticity
The Challenge
A fixture of Portland for nearly a century, Portland Bottling company needed a new brand and website that lived up to its cutting-edge, tech-driven operations.
The Insight
With a twist on the industry acronym RTD, Portland Bottling adopted the brand mantra of “RTD: Ready to Deliver.” With unmatched flexibility and responsiveness, Portland Bottling Company offers proactive solutions and partnership for packing ready-to-drink beverage products. For the most trusted, safest, and highest quality in the industry, Portland Bottling Company is ready to deliver.
The Idea
A new logo, with a strong, modern typeface hosting Portland’s iconic Mt. Hood paired with dramatic photography and videography created in partnership with documentary photographer and photojournalist Chris Dilts, the campaign photographer for President Barack Obama’s 2012 re-election campaign.
Results
The rebranding has galvanized the Portland Bottling Company’s team, customers and prospects alike, not to mention its business.