All That Glitters is Gold: We’re Agency of the Year

SUMMARY
  • Park & Battery was recognized as Midsize Agency of the Year (Gold) at the ANA B2 Awards, the largest and most established association of its kind in the industry
  • The company also picked up 12 additional awards and a Best in Show finalist ranking across a range of client programs and disciplines
  • Park & Battery continues to push for braver, bolder, award-winning work, powered in part by its new patent-pending, AI-driven decision intelligence engine, W.O.P.R.

We’re going to need more room on the trophy shelf…

Park & Battery has been named Midsize Agency of the Year (Gold) at the ANA B2 Awards, an accolade with extra shine given its recognition of the entire company. It really encourages us to take pride in how far we’ve all come – and applaud the teamwork, talent and passion permeating every corner of our community, from strategy and creativity, to partnership and performance.

And 13 more reasons to celebrate

We were also fortunate to bring home a further 12 awards and a Best in Show finalist ranking on the night, with six alone going to our Champions of Social Justice campaign and last year’s groundbreaking Ex Parte at Nasdaq event for longstanding clients Esquire Bank.

To have this special partnership recognized with such a prestigious and varied sweep of awards, including Multi-Year Impact, Event Marketing Campaign, the GEM Award, Industry Sector Spotlight Award: Banking and Financial Services, Proprietary Company Event (Single/Series) and Video Marketing, was momentous for the team and only served to showcase the breadth of skill and expertise behind each project.

Our Talking Commercial Plumbing campaign for Roto-Rooter carries on collecting significant accolades, with another four awards clinched, not to mention earning Park & Battery its Best in Show nomination.

Elsewhere, Kaiser Permanente’s Keeping Promises campaign earned a Brand Purpose honor, while We Put Data to Work, our campaign for database marketing company Acxiom, won the Corporate Identity Program award.

The future’s a W.O.P.R.

This new milestone and suite of awards is meaningful in many ways, but particularly so given where we are in our journey as a young agency. We’ve packed a lot into our four years as an agency, from the early days of small, ambitious teams and blossoming client relationships, to last year’s Cannes Lion nomination and multiple Agency-of-the-Year honors. And we’re just getting started.

Guiding us through the meteoric rise of AI and its constant reshaping and reimagining of the industry, our North Star is a unique philosophy we call Intelligent AudacityTM: superior intelligence powered by a combination of data, AI, intense rigor and human insight. It informs every project, every decision and every idea, manifesting across our ever-expanding roster of client partners and amplifying their voices and position in the market. It’s the blueprint for bold creativity and measurable impact.

Still, we’re going further.

We’ve built our own decision intelligence engine. The What-If Outcome Prediction & Response (W.O.P.R.) system is Park & Battery’s patent-pending, AI-powered simulator, helping marketers model scenarios, evaluate trade-offs and understand potential outcomesbefore launch – and before any spend is committed. In an unpredictable market, the engine’s signal-based optimization maps every tactic to actual business outcomes by consolidating tens of thousands of real-time inputs, bringing greater clarity and confidence to the decision-making process.

Our immense gratitude as always goes to our team players and our partners, a collaborative collective of extraordinary people who never stop pushing for more, for higher standards, for the most intentional, impactful work. Park & Battery grows, evolves and succeeds only because of you. We can’t wait for what’s next.

Ted and Mike

Ted and Mike Agency Founders

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