Park & Battery Wins Second B2B Agency of the Year Award

By Nikki Willoughby

We are thrilled to have been named B2B Agency of the Year at the ANA B2 Awards, just two weeks after being awarded the same honor at the B2B Elevation Marketing Awards.

So nice, we did it twice…

What an amazing couple of weeks we’ve had at Park & Battery. We thought it couldn’t get better…and then it did! Last Tuesday, we were named the B2B Agency of the Year by the Association of National Advertisers (ANA) at its annual ANA B2 Awards, part of the 2023 ANA Masters of B2B Marketing Conference in Orlando.

In addition to the ANA B2 Agency of the Year award, we were recognized for our “Don’t Be Sorry, Call Ari” campaign for Esquire Bank by earning:

  • Gold for best account-based marketing campaign
  • Best out-of-home advertising
  • A top nod in the industry spotlight, honoring the best in banking and financial services marketing

The ANA B2 Awards have been recognizing and celebrating the best in business marketing for nearly 50 years. The B2’s Top Awards, including B2B Agency of the Year, were reviewed and scored by a select jury comprised of Chief Marketing Officers and other business executives representing the highest standards of strategic, creative, and effective business marketing talent and expertise.

These awards for P&B come on the heels of earning silver as B2B Agency of the Year at the B2B Marketing Elevation Awards, part of the 2023 B2B Ignite USA Conference in May in Chicago. These awards and recognition are impressive achievements, even more so because Park & Battery launched only 16 months ago!

Our founders chime in on our first-year growth and accolades

P&B CEO Ted Kohnen remarked on the “thoughtful and meaningful work that our talented teammates do every day” and noted that all of Park & Battery is “grateful to our clients for their partnership and the opportunity to develop brands, campaigns, and experiences that create value for their businesses, as well as garner industry acclaim.”

Park & Battery launched on February 1, 2022, and has rapidly grown with more than two dozen client engagements with B2B and B2C FORTUNE 500 and growth-stage brands alike. As a result, Park & Battery ranked as one of the top five fastest-growing agencies in the recently published 2023 B2B Marketing US Agencies Benchmarking Report.

President and Chief Creative Officer Michael Ruby accepted the awards and told those gathered that the goal all along has been for “Park & Battery to become an agency of consequence. Being named Agency of the Year is incredible validation that we’re on the right path – and we’re just getting started.” Mike was also recently included in the PM360 ELITE 100, recognizing business, marketing and creative leaders in the life sciences sector across healthcare, pharmaceuticals, medical devices, and diagnostics.

The entire team couldn’t be more thrilled that the agency has been awarded such prestigious honors. Recognition and awards aside, though, the steady stream of interesting and creative work Park & Battery has been able to do and the incredible people we’ve been able to do it with make this an undeniably great time to be at this great agency.

Nikki Willoughby Head of Communications

As P&B’s Head of Communications, Nikki is passionate about making connections, from culture to content to client to the collective experience. She is an accomplished writer, strategist, and collaborator, with both for-profit and nonprofit expertise to draw from. Nikki’s favorite question is, “So what?” She looks for meaning and impact in the work she does for clients and shines when she is at her creative and questioning best.

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