Three Wins, One Mission: How Park & Battery is Redefining B2B Marketing

By Ted and Mike

Take a moment and let this sink this in: Park & Battery has just been named the 2024 B2B Elevation Awards Agency of the Year – our third Agency of the Year honor this year. And yes, you read that right. Third Agency of the Year honor this year.

Mission accomplished x3

When we founded Park & Battery, we set out to create an agency that didn’t just exist but thrived by pushing boundaries, reimagining what B2B could be, and doing so with heart, creativity, and strategy. Winning three Agency of the Year titles – from ADWEEK, the Association of National Advertisers (ANA), and now B2B Marketing Elevation – isn’t just a recognition of those ambitions; it’s a celebration of everybody here at Park & Battery.

We’ve also had the honor of being awarded two more wins at the B2B Elevation Awards: Bronze in Integrated Campaign and Gold in Content for our work with Esquire Bank and Children’s Music Fund, respectively. 

Our ethos of “and”

As proud as we are of the awards though, we’re even prouder of the people behind them. This team has taken the ethos of “and” instead of “or” and turned it into a way of life – bold ideas and flawless execution, creativity and strategy, impact and integrity. We’ve embraced change, navigated ambiguity, and thrived in the gray areas where others might have stumbled.

Each and every member of this team has brought their unique spark to the work we do. Whether they’ve been hands-on in creating breakthrough campaigns, leading thought leadership initiatives, or supporting our incredible clients behind the scenes, this achievement is a direct result of our team’s passion, talent, and unrelenting drive for excellence.

It’s easy to get caught up in the whirlwind of client work, deadlines, and endless creative challenges, but these moments remind us why we do what we do. This isn’t about a single campaign or a one-off success – it’s about the collective magic we create when we come together as a team. We’re not just building award-winning campaigns; we’re shaping the future of B2B marketing.

Looking ahead

While it’s tempting to rest on our laurels, we’re just getting started. The bar keeps rising, and so do we. The work ahead is exciting, and we know we’re up to the challenge. Let’s continue to push the envelope, think bigger, and lead by example. After all, our next campaign, idea, or client initiative could be the spark that wins us Agency of the Year – again.

As we look ahead, we’re not only motivated by the accolades but by the opportunity to keep pushing boundaries, shaping the future of B2B marketing, and continuing to elevate Park & Battery to new heights.

Ted and Mike Agency Founders

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